新一轮“布局调整”和“新课程标准”的实施将是教育品牌的一次重新洗牌。我们如何在新的发展机遇面前抢抓先机,打造属于自己的优势品牌,以品牌经营来做大、做强、做美中心校呢?笔者认为,作为中心校的校长应该具备以下新思维:一、校长应该有打造学校品牌的远见随着社会文明的进 The implementation of the new round of “layout adjustment” and “new curriculum standards” will be a reshuffling of educational brands. How do we seize the opportunities in the face of new opportunities for development, build our own advantage brands, and expand, strengthen, and become a center school with brand management? The author thinks that the principal of a central school should have the following new thinking: First, the principal should have the vision to build a school brand with the advancement of social civilization