覆盖所有大众?听起来很美,做起来很难,中国消费群体正进入“精众”时代。去年,来自麦肯锡、波士顿和贝恩的研究发现:未来几年中国消费族群中,年收入10~20万人民币的家庭将以年均1.4倍的速度成为数量增长最快的族群,其户数的占比也将于2010年的6%迅速增加到2015年的28%,将为中档商品(包括住宅)提供迅速成长的市场空间。而根据麦肯锡的调查,截至2010年,中国年收入20万元以上 Covers all the public? Sounds beautiful, it is difficult to do, the Chinese consumer groups are entering “elites ” era. Last year, a study by McKinsey, Boston and Bain found that among the Chinese consumer groups in the next few years, families with annual income of RMB120,000 to RMB200,000 will become the fastest-growing population at an annual average rate of 1.4 times. The share will also rapidly increase from 6% in 2010 to 28% by 2015 and will provide rapidly growing market space for mid-range goods (including residential properties). According to McKinsey survey, as of 2010, China’s annual income of 200,000 yuan or more