在新的历史条件下,烟草员工所面临的生活和工作压力越来越大,挑战越来越多,新情况、新问题层出不穷,新事物、新观念应接不暇,导致各种心理问题随之增加。如何让烟草员工在物质条件获得改善的同时,心理上、精神层面上也能保持一种健康向上的良性状态。本文以天水烟草为例,对非物质激励模式助推员工良性发展进行了探索和实践。 Under the new historical conditions, the pressure on life and work facing tobacco workers is increasing and their challenges are increasing. New situations and new problems are emerging one after another, and new things and new ideas are overwhelmed. As a result, various psychological problems have increased. How to let the tobacco staff improve their physical conditions at the same time, the psychological, spiritual level can also maintain a healthy and healthy state upward. This paper takes Tianshui Tobacco as an example, explores and practices the healthy development of non-material incentive models.