从工业化时代到个性化时代,大众啤酒的销量逐年下降。无论是国外巨头还是国内企业,精酿啤酒已经成为不可忽视的发展方向。在新的形势下企业只有创新研发、精心推广才能获得更广阔的市场空间——近年来,中国啤酒市场在总销量下滑的形势下,进口啤酒却连续4年以超过50%以上的速度增长。对这些进口啤酒,消费者并非像以前那样忠诚于哪个品牌,也不像以前那样专注于哪个品类,而是不断换口味尝新鲜。“这意味着啤酒业开始进入消费者主权时 From the industrialized era to the personalized era, Volkswagen beer sales declined year by year. Whether foreign giants or domestic enterprises, craft beer has become a direction of development can not be ignored. Under the new situation, only the innovative R & D, well-promoted in order to gain a broader market space - in recent years, China’s beer market in the case of total sales decline, imported beer, but for more than 4 consecutive years in more than 50% of the rate of growth. For these imports of beer, consumers are not as loyal to the brand as before, nor as before to focus on which category, but constantly changing tastes fresh. ”This means that the beer industry began to enter the consumer’s sovereignty