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随着计算机网络技术的迅速发展和普及,网页设计由最开始的一门计算机技术发展到现在已经越来越接近一门艺术。相当多的网站建设者开始追求富有艺术性的网页设计作品。而网页设计的艺术性很大程度取决于其平面视觉效果的强弱。由此,网页设计的视觉元素就成为网络信息传达的重要组成部分。笔者以网页设计中平面视觉元素为主线,分析了网页设计视觉元素——版式、文字、色彩、图形、图像等视觉元素的不同特性和作用。
With the rapid development and popularization of computer network technology, web design has been getting closer and closer to one art from the first computer technology. A considerable number of website builders began to pursue artistic rich web design works. The art of web design depends largely on the strength of its flat visual effects. As a result, the visual elements of web design become an important part of network information delivery. The author takes the flat visual elements in web design as the main line and analyzes the different characteristics and functions of the visual elements of web design, such as layout, text, color, graphics and images.