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对于产业化进程中的纪录片领域,赢利模式是最直接,也是当下最急迫的驱动核心。本文拟对当前中国纪录片产业的赢利驱动模式进行初步的动态性探索。一、播出平台驱动当前的纪录片制播呈现“一极多元”格局,“一极”就是央视纪录频道(CCTV-9)。在电视仍然是纪录片播出主要渠道的情况下,平台驱动实际上意味着传统的制播模式仍然难以撼动,但与之前电视台“前店后厂”生产模式相比,以《活力中国》为代表,央视纪录频道面向社会收购、委托制作等形式的出现,已经为封闭的平台打开了窗口。
For the field of documentary in the process of industrialization, the profit model is the most direct and also the most urgently needed driving core. This article intends to tentatively explore the current profit-driven mode of China’s documentary industry. First, the broadcast platform to drive the current documentary broadcast show “a very multivariate ” pattern, “one pole ” is the CCTV record channel (CCTV-9). In the case that television is still the main channel of documentary broadcast, platform-driven actually means that the traditional mode of broadcasting is still hard to shake. However, compared with the previous mode of production of “front shop and factory after factory”, “dynamic China” As the representative, CCTV recorded channels for social acquisitions, commissioned the production of other forms of appearance, has opened a window for the closed platform.