米开朗基罗的《大卫》雕像被砍掉双腿的情景会让你反胃吗?波堤切利的维纳斯画像被一条条撕裂的场面会让你伤心落泪吗?那正是意大利政府想要的效果。意大利文化遗产的维修费用因污染、破坏行为和自然朽坏而越积越高,致使政府宣称自己已经无法负担这笔费用,这个遍地艺术的国家因此呼吁国民来帮忙补足差额。政府深知在这个国家募捐往往会遭人白眼,于是决定采用“震撼”策略。刚刚度假归来的意大利人将会在电视、海报和报刊杂志上遭遇铺天盖地的宣传,其内容则是意大利最著名的遗址遭到破坏的模拟情景,以及这样一条标语:“没有你的帮助, Will Michelangelo’s ”David“ statue have his legs cut off and nausea? Are the portraits of the Venus of Porticciri being torn apart by a strip of tears that make you sad? The Italian government wants the effect. The costs of repairing Italian cultural heritage have been rising as a result of pollution, vandalism and natural decay, which has led the government to claim that it can no longer afford it. The art-governed country therefore appealed to its citizens to help make up the difference. The government is well aware that fundraising in this country is often overlooked and has decided to adopt a ”shocking“ strategy. Italians who just returned from their vacation will experience extensive coverage on television, posters, newspapers and magazines, as well as mock scenes of the destruction of Italy’s most famous ruins and a slogan: ”Without your help,