21世纪的今天,商业竞争日趋白热化,市场已由卖方市场转变为买方市场,消费者已掌握了市场的主动权,谁先获得了他们的青睐就意味着谁在这场没有硝烟的战斗中强占了先机。广告采取以诉求、引导的方式向消费者倾诉,这种诉求,倾诉往往采用寓理于情的艺术感化方式,通过生动有趣的产品介绍,娓娓细说,以潜移默化的感染,给人以美的艺术享受,使消费者心情愉悦。人们通过广告,了解商品的质量,性能和价格,从而选择自己满意的商品。因此,广告语言也就需要以其独特的魅力来吸引消费者,双关语在此时就发挥了其奇妙的作用。本文就广告英语中的常用修辞方法双关语(Pun)的有关分类及其修辞功能作一浅述。 Today, in the 21st century, the commercial competition has become more and more intense. The market has changed from a seller’s market to a buyer’s market. Consumers have mastered the market’s initiative. Whoever wins their favor first means who is occupying the battle without smoke The first opportunity. Advertising to take the appeal, the way to talk to consumers, this appeal, talk often use the art of passionate way of probation, vivid and interesting product introduction, explain in detail, with subtle infection, to the United States Art enjoyment, so that consumers feel happy. People through advertising, to understand the quality of goods, performance and price, to choose their own satisfaction with the goods. Therefore, the advertising language also needs to attract consumers with its unique charm, puns at this time to play its wonderful role. This article gives a brief account of the classification and rhetorical functions of the Pun, a commonly used rhetorical method in advertising English.