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图书,作为精神和物质相聚合的文明物体,被人们习惯地称为“特殊商品”。在一本书稿被阅读审定和编辑加工后,它以虚体和实体,将要进入商品流通领域,产生经济和精神行为。这个大过程中,图书始终与“宣传”连结在一起。如何进行宣传? 我以为:以图书问世前后的各个阶段划为“时间”,以视觉、听觉等多种感觉媒介体组成“空间”,科学地进行对图书的宣传;使商品图书转换为读物图书,生发出社会效能和经济效果的短期行为和中、长期行为,它们共同构成了“图书立体宣传”;出此产生着效应,这就是“图书立体宣传效应”。现在,先就图书立体宣传中的一个大组合部件,就图书立体宣传效应场中的一个重要束集,作一论述。
Books, objects of civilization united as a combination of mind and matter, are traditionally known as “special goods.” After a manuscript has been read, edited and edited, it is going to enter the circulation of commodities in the form of fictitious bodies and entities, generating economic and mental behavior. In this great process, the book is always linked with “propaganda.” How do I promote? I think: before and after the advent of the book as a “time”, with visual, auditory and other media to form a “space”, the scientific propaganda of books; the commodity books into books , Give birth to social performance and economic effects of short-term behavior and medium and long-term behavior, which together constitute a “three-dimensional propaganda book”; this has an effect, which is “three-dimensional advocacy effect.” Now, first of all, a large composite part of the book’s three-dimensional propaganda is to discuss an important bundle in the stereoscopic propaganda field of books.