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12年前,他们率先提出咖餐概念,找到了商业模式差异化的切入点;12年后,花舍品牌已经历四次迭代,离顾客越来越近。如今国内的咖啡行业,大部分咖啡品牌仍然面临着规模小、盈利难的窘境。当满街咖啡馆都做成了咖啡+餐品的标配后,我们在这些长得几乎一样的“网红脸”中却看到了一个非凡气质的咖啡馆,事实上,如今应该叫咖餐馆。12年前,当国内本土咖啡品牌不尽如人意之
Twelve years ago, they pioneered the concept of coffee and found an entry point for the differentiation of business models. After 12 years, the hobart brand has gone through four iterations and is getting closer and closer to its customers. Today, the domestic coffee industry, most of the coffee brands are still facing the scale of small, difficult profit dilemma. When the cafes are made of coffee + food meal standard, we grow in almost the same “net red face” but saw an extraordinary temperament of the cafe, in fact, should now call the coffee restaurant. 12 years ago, when the domestic coffee brand is not satisfactory