不同的战役,都是在为你的产品建立同一个根据地。在企业的营销工作中,很多人喜欢谈战略和战术的问题,其实在战略和战术之外,有一个领域也是应当引起我们重视的,那就是战役问题。随着社会环境的丰富变化,想一次性、火箭喷发式地将品类做起来是不可能的,因为品类需要通过滑翔机式地发展,这中间的时间长度和交战 Different battles are all building the same base for your product. In the corporate marketing work, many people like to talk about the strategic and tactical issues. In fact, one of the areas beyond the strategy and tactics should draw our attention. That is the battle issue. With the richness of the social environment, it would be impossible to make a one-off, rocket-erupting category, as the category needs to be developed glide-like, with the length of time and war