海外学者普遍认为亚太地区有三种成功的企业管理模式:日本、韩国和海外华人。这三种模式虽都属于资本主义,但由于不同的社会文化、政治和经济背景,他们选择了不同的行业、产品和不同的营销渠道,并且都取得了成功。海外华人的成功一方面应归结于近三十年来亚太地区经济的迅猛增长,另一个原因就是由于他们将中国传统文化与现代企业相融合,形成了独具特色的 Overseas scholars generally believe that there are three successful business management models in the Asia-Pacific region: Japan, South Korea, and overseas Chinese. Although these three models all belong to capitalism, due to different socio-cultural, political and economic backgrounds, they have chosen different industries, products and different marketing channels, and they have all achieved success. The success of overseas Chinese on the one hand should be attributed to the rapid economic growth in the Asia Pacific region in the past 30 years. Another reason is that they have formed a unique combination of traditional Chinese culture and modern enterprises.