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9月3日,“2005年度全国省级电视台广告协作会全体理事会议”在云南丽江召开。三十多位省级电视台副台长和广告部主任云集丽江,共同探讨雀级电视台,尤其是省级卫视的生存现状及发展。省级卫视发展之艰难,可见一斑。自1986年新疆卫视第一个上星,到1999年到海南电视台作为最后一个上星的省级卫视为止,全国所有的省级台都至少有一套节目实现了卫星传输,省级卫视也走过了近二十年的发展历程。电视媒体的经营环境日益发生着深刻变革,进入新千年以来,来自不同媒体之间、媒体不同级别之间的竞争尤为激烈。
September 3, “2005 National Association of Provincial TV Advertising Council meeting of all members of the” held in Lijiang, Yunnan. More than 30 provincial-level TV stations and director of advertising gathered in Lijiang, together to explore the TV-level television stations, especially the provincial satellite TV’s survival status and development. The development of provincial satellite TV hardships, can be seen. Since 1986, when Xinjiang Satellite TV was the first to go up to Hainan TV Station in 1999 as the last provincial satellite TV station, at least one set of programs at provincial level in Taiwan realized satellite transmission and provincial satellite television passed by For nearly two decades of development history. The operating environment of the television media is undergoing profound changes day by day. Since the new millennium, the competition among different media and at different levels of the media has been particularly fierce.