论文部分内容阅读
15.4 行销幻觉早期行销人员对消费者的5种误解：早期(1)以为消费者对产品很快就能了解；早期(2)以为消费者是理性的购买者；早期(3)以为消费者乐于追求较佳的购买选择；早期(4)以为消费者可以被立即影响而转换品牌；早期(5)以为消费者的想法和自己周围的人类似。早期七种不同?
15.4 Marketing Illusion Five misconceptions about consumers among early marketers: Early (1) Think consumers know products quickly; Early (2) Think consumers are rational buyers; Early (3) Think consumers happy Pursuing better purchasing options; early (4) thinking that consumers can be instantly transformed into brands; early (5) thinking consumers think like people around them. Seven different early?