商品包装、宣传广告、书籍装帧设计注重直接性的表达,而在设计中最能直接传达其内容的莫过于文字。包装的商品名称通过文字设计吸引消费者视觉,使其有深刻的印象,产生信赖感并促进购买欲。尤其在现代自取式市场的销售方式中更为显著。文字可 Product packaging, advertising, book design emphasizes the direct expression of the design, and in the design of the most direct communication of its content than words. Wrapped product names appeal to consumers through textual design, impressing them with a sense of trust and promoting purchases. Especially in the modern self-service market sales more pronounced. Text can be