为科学化分析市场评价数据,更为准备把握产品市场意见,采用模糊综合评价的方法分析了几个卷烟产品在不同销售地的市场评价结果,并与常规数理统计方法进行了比较,结果发现,常规数理统计方法对数据依赖度较高,其统计结果会被数据的离散化分布所放大,而糊综合评价方法的分析结果更为直观,容易理解,与市场反响状态较为一致。因此模糊综合评价法可作为市场数据分析的重要方法。 In order to scientifically analyze the market evaluation data and be more prepared to grasp the opinions of the product market, this paper analyzes the market evaluation results of several cigarette products in different sales locations by the method of fuzzy comprehensive evaluation, and compared with the conventional mathematical statistics method. The conventional mathematical statistics method is highly dependent on the data, and the statistical results will be magnified by the discretization distribution of the data. The analysis result of the comprehensive evaluation method of the paste is more intuitive and easy to understand, which is consistent with the market reaction state. Therefore, fuzzy comprehensive evaluation method can be used as an important method of market data analysis.