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随着国民经济的发展,人民生活水平的提高,消费理念的转变以及国家政策的扶持,汽车行业迅速发展,消费者对汽车的需求增强,汽车市场出现了供需两旺的现象。随着消费群体的逐步年轻化,比亚迪公司推出了时尚、经济车型—F0。为了挖掘更多的消费者,扩大消费群体,抢占市场先机,举行比亚迪F0走进高校举办展演活动。从比亚迪F0走进高校展演活动的背景、过程、意义三个方面进行综述。
With the development of the national economy, improvement of people’s living standards, changes in consumer attitudes and the support of national policies, the automobile industry has developed rapidly, and consumers’ demand for automobiles has increased. There has been a surge of supply and demand in the automobile market. With the gradual rejuvenation of consumer groups, BYD Company introduced a stylish, economical car-F0. In order to tap more consumers, expand consumer groups, seize the market opportunities, held BYD F0 into the university to host the show. From the BYD F0 into the university performance background, process, the significance of three aspects are summarized.