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美容美发业发展到21世纪,特别是由于新技术,新工艺及高科技的引入,美容美发行业开始有了质的飞跃。但就当前市场对美容美发人才的需求来看一般专业技术人员在大中城市已趋向饱和,高素质人才却显得短缺。严峻的现实是美容美发培训机构不具备对高素质人才的培养条件,而以普通专业人员作为培训目标时生源问题又变得越来越困难。因此,作为培训机构,在加强管理教学、注重对外宣传、保证现有生源的同时,应怎样去寻求新的生源增长点,这是必须面对的新问题。就发展而言,如果从城市走向家村,努力挖掘农村生源,扩大家村美容美发业市场的需求,将是解决生源问题的有效途径,也是美容美发学校继续发展的可行方法。
Beauty and Hair Industry to the 21st century, especially due to the introduction of new technologies, new technology and high-tech, beauty salon industry has begun to make a qualitative leap. However, the demand for beauty salons in the current market depends on the general professional and technical personnel in large and medium-sized cities have become saturated, high-quality talent appears to be in short supply. The grim reality is that beauty salons training institutions do not have the conditions for training high-quality personnel, and the problem of students with ordinary professionals as a training target becomes more and more difficult. Therefore, as a training institution, it is a new problem that must be faced to seek new sources of growth for students while strengthening management and teaching, focusing on external publicity and ensuring existing students. In terms of development, if we move from the cities to the villages and villages and strive to tap the rural students’ sources and expand the market for the beauty salons in villages and villages, it will be an effective way to solve the problem of students and a viable method for the further development of beauty and cosmetology schools.