“可口可乐”打开中国市场四步曲“可口可乐”打开中国市场，进入千家万户，成为中国老少皆知的畅销饮料，他们采取ｑ四步营销战略，对我国企业步入国际市场很有启迪。第一步，委托寄售，进占市场。８０年代初，他们以寄售贸易方式，使“可口可乐”首先进入了北京友谊商店... Coca-Cola Opens China Market The four-step “Coca-Cola” opened the Chinese market and entered millions of households. It has become a best-selling drink for all ages in China. They adopted the four-step marketing strategy and are very enlightening for Chinese enterprises to enter the international market. The first step, commission consignment, into the market. In the early 1980s, they consigned to trade, so that “Coca-Cola” first entered the Beijing Friendship Store ...