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三年前,一股“报业寒冬论”曾预言报纸在内部激烈竞争和外部互联网的挤压下将困难重重,处境堪忧。今年初,南方的冰冻天气,让报纸的发行投递陷入了困境,新闻纸价格的持续高涨,使部分报业的利润所剩无几;IPTV、移动电视和网络视频逐鹿之争的号角已经吹响;网络正逐步展现其重要的社会责任及影响力;手机媒体分流现存几乎所有媒体的部分注意力;户外媒体无孔不入……融合趋势下的报业媒体,将何去何从?
Three years ago, an article entitled “The Winter Business Press” predicted that the newspaper would be in a difficult situation and in a situation of grave concern due to intense internal competition and the squeeze of the external internet. Earlier this year, the cold weather in the south made the issuance of newspapers fall into a dilemma. The price of newsprint continued to rise, leaving little profit for some newspapers. The horn of IPTV, mobile TV and online video competition has been sounded. Network Is gradually showing its important social responsibility and influence; mobile media diversion existing part of the attention of almost all media; pervasive outdoor media ... ... convergence trend of the newspaper media, will go from here?