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面对具有市场强势的商业服务企业,如何有效开展市场竞争是大多数处于相对弱势的商业服务企业在市场上面临的根本性问题,渗透性营销是解决这一问题的有效方式。本文就渗透性商业服务营销的内涵、特点及基于渠道(Place)、广告(Advertisement)和关联(Relevancy)、反应(Respond)、关系(Relationship)和回报(Return)的渗透性营销策略进行探讨。
In the face of market-oriented commercial service enterprises, how to effectively carry out market competition is a fundamental problem that most of the relatively weak commercial service enterprises face in the market. Permeability marketing is an effective way to solve this problem. This article discusses the connotation and characteristics of pervasive commercial service marketing and its penetrating marketing strategies based on Place, Advertisement and Relevancy, Respond, Relationship and Return.