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随着勘探设计市场细分化和竞争的激烈化,如何提高勘察设计单位的企业核心竞争力就成了当前企业生存、发展的首要问题,而提高企业核心竞争力的关键就是如何加强企业组织文化建设,因为企业组织文化建设是反应企业核心竞争力的窗口,是提高企业核心竞争力的关键因素。本文从勘察设计单位企业文化建设的背景作为切入点,通过对勘察设计单位企业文化建设的特点和我国勘察设计单位当前面临的形势和问题的探索和分析,点明了我国勘察设计单位建设企业文化的重要性和必要性,并针对这一必要性,对勘察设计企业怎样建立自身的企业文化,提出了建议和方法,即在评价模型的基础上,设立自己应对的指标评价系统,从而可以对勘察设计单位自身的企业文化存在的现状进行指标分析,用科学的数据为进一步加强企业文化建设提供真实、可靠的依据。本文还详细分析了企业形象识别系统建设对加强勘察设计单位企业文化建设的必要性和如何建立企业形象识别系统来应对当前竞争日益激烈的形势。
With the exploration and design market segmentation and fierce competition, how to improve the core competitiveness of survey and design units has become the primary issue for the survival and development of enterprises, and the key to improve the core competitiveness of enterprises is how to strengthen the organizational culture Construction, because the construction of enterprise culture is the core of the enterprise competitiveness of the window, is to enhance the core competitiveness of enterprises a key factor. This paper starts from the background of enterprise culture construction of survey and design institute. Through the exploration and analysis of the characteristics of enterprise culture construction of survey and design institutes and the current situation and problems faced by survey and design institutes in our country, it points out that the construction of enterprise culture in China’s survey and design units Importance and necessity of the investigation and design, and in view of this necessity, put forward suggestions and methods to establish how to establish their own corporate culture in survey and design enterprises. That is, based on the evaluation model, set up an index evaluation system to deal with themselves, Design unit’s own corporate culture status quo indicators analysis, with scientific data to further enhance the building of enterprise culture to provide a true and reliable basis. This article also analyzes in detail the necessity of building corporate image recognition system to enhance the corporate culture of survey and design units and how to establish corporate image recognition system to cope with the current increasingly fierce competition.