本文基于社会管理的大背景,以深圳药品零售市场为研究样本,通过零售市场的现状、监管困局和模式的分析归纳,以及社会管理的视野分析困局的原因,提出市场治理的“一体两翼”社会管理模式。1社会管理与药品安全党的十六大以来,党中央把社会建设纳入中国特色社会主义建设总体布局,把社会管理放在社会建设突出重要的位置上,不断改进社会管理方式,进一步完善“党委领导、政府 Based on the background of social management, taking the pharmaceutical retail market in Shenzhen as the research sample, this paper puts forward the concept of market governance by analyzing the current situation of the retail market, the analysis and induction of the regulatory difficulties and patterns, and the reasons of the predicament of social management. Two wings ”social management model. Since the 16th National Congress of Social Management and Pharmaceutical Safety, the CPC Central Committee has integrated social construction into the overall layout of building socialism with Chinese characteristics and placed social administration in a prominent and important position in social construction. It has also continuously improved social management and further improved " Party leadership, government