在任何领域,“生存与发展”是永恒不变的话题。随着中国市场国际化进程的加快,企业主公关需求增多,行业竞争加强,使得公关公司并购热潮持续升温。今年6月,全球领先的公关及数字传播翘楚逻壹公关又完成了一次重大收购,本次收购有何重要的意义?公关公司并购如何实现效益最大化?本文将对此进行详细阐述。 In any area, “survival and development” is a constant topic. With the acceleration of the internationalization of the Chinese market, the demand for public relations among business owners has increased, and the competition in the industry has been strengthened. As a result, the upsurge of public relations companies’ mergers and acquisitions has been continuously heating up. In June this year, the world’s leading public relations and digital communications leader Logic one public relations has completed a major acquisition, the acquisition of what significance? The public relations firm M & A how to maximize the benefits? This article will elaborate on this.