在现代消费品市场上,由于消费品品种、花色繁多,技术含量也不断增长,消费者对商品的认识,甚至对自身需求的认识往往是模糊、不确定的,其在购买什么商品品牌和何时何地购买等方面有着较大的选择性。这就使得消费者的消费需求具有很强的可诱导性。消费需求的这种可诱导性,相应伴生了市场需求的伸缩性,这就为企业促销和推销人员的推销介绍创造了广阔的天地。 In the modern consumer goods market, due to the variety of consumer products and their variety of colors, the technological content also continues to grow. Consumers’ understanding of products and even their own needs are often vague and uncertain. What brand of merchandise is they buying and when? There is a greater degree of selectivity in terms of land purchases. This makes the consumer’s consumer demand highly inducible. This inducibility of consumer demand, coupled with the scalability of market demand, has created a vast world of promotional and sales promotion for the company.