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随着社会经济的发展,市场营销专业的人才受到社会的广泛关注,与此同时,由于市场经济的发展,企业对于市场营销专业人才的要求越来越高,因此,高职高专院校面临这种情况,需要充分考虑市场经济下企业的发展特点,从就业角度出发,实现人才培养的基本目标,因此,本文结合相应的工作实际,在对高职高专院校市场营销专业进行相应的考察和调研的基础上,对高职学校营销专业在教学改革中存在的问题进行分析,并提出了相应意见和建议,以期对高职市场营销专业的教学改革作出一定的贡献。
With the development of the society and economy, the professionals in marketing are greatly concerned by the society. At the same time, due to the development of market economy, the demand for marketing professionals is getting higher and higher. Therefore, higher vocational colleges and universities are faced with In this situation, we need to fully consider the development characteristics of enterprises in the market economy and realize the basic goal of personnel training from the perspective of employment. Therefore, in this paper, corresponding to the actual work, in the marketing of higher vocational colleges corresponding Study and research, based on the analysis of the existing problems in the teaching reform of the higher vocational school marketing professional, and put forward the corresponding opinions and suggestions, with a view to the higher vocational education in marketing reform to make some contribution.