论文部分内容阅读
如何占领年轻消费市场一直是奇瑞汽车品牌发展研究的课题,大学校园拥有一个广阔的年轻市场,也是瑞虎3x年轻化路线的消费群体定位。与学院奖的携手,让奇瑞汽车真正地深入到大学生消费群体当中,得到了一个能够与未来主力消费群体接触的绝佳机会,使得奇瑞汽车品牌更加贴近年轻群体,了解新生力量,用大学生的创意跟进潮流,搏得市场先机。
How to occupy the young consumer market has been the subject of Chery Automobile brand development research, the university campus has a vast young market, but also the Tiggo 3x youth consumer groups positioning. With the Academy Award, let Chery Automobile really deep into the consumer groups of college students, got a great opportunity to contact with the main consumer groups in the future, making the Chery Automobile brand closer to the younger groups, to understand the new force, with the creative students Follow the trend, stroke market opportunities.