本文倡导一种设计语言取向,以消解当代图像中的过分机械化理论。以水意象为切入点,追寻其背后的“集体无意识”文化属性,进而以一种历史观,探讨水意象的视觉构成与生命体验形式的关系,指出水意象的视觉构成在当代视觉传达设计中的积极意义。“水意象”作为一种设计语言取向,旨在形成“高情感”的感性补偿机制,让生命的尊严和关爱被重新解读和释放。 This article advocates a design language orientation to dispel over-mechanization in contemporary images. With the water image as the starting point, we can trace the cultural attribute of “collective unconsciousness” behind it, and then discuss the relationship between the visual composition of water imagery and the life experience form with a kind of historical view. We point out that the visual composition of water image conveys the modern visual communication The positive meaning of design. As a design language orientation, Water Image aims to form a perceptual compensation mechanism of “high emotion ”, so that the dignity and care of life are re-interpreted and released.