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发展红色旅游是一项重要的文化工程。高职学生红色旅游意愿调查旨在分析高职学生红色旅游的意愿,并为推动红色旅游和思想政治教育提供相应的意见和建议。高职学生整体红色旅游意愿较高,但是在个人因素、政治面貌和学习情况等方面存在差异。高职学生红色旅游评价不高,原因在于红色景点存在问题和不足;红色旅游市场化程度低;红色教育缺乏吸引。因此要提升红色旅游的参与度和满意度,推进红色资源的产业化和个性化,加强红色教育的针对性和实效性。
The development of red tourism is an important cultural project. The purpose of the survey on vocational students’ willingness to travel in red is to analyze the willingness of red tourism for vocational students and to provide corresponding opinions and suggestions for promoting red tourism and ideological and political education. Vocational students have a higher overall willingness to travel in red, but there are differences in terms of personal factors, political outlook and learning. Higher vocational students evaluation of red tourism is not high, the reason is that there are red spots and problems; low degree of marketization of red tourism; lack of red education to attract. Therefore, it is necessary to enhance the participation and satisfaction of red tourism, promote the industrialization and personalization of red resources, and enhance the relevance and effectiveness of red education.