“品质是品牌的‘根’。没有品质,就形成不了品牌;没有掘地三尺‘做专、做精、做细、做实’的工匠精神,就不会有叫得响的产品。中国品牌要在国际舞台有所作为必须在品质上‘深下去’,以工匠精神打造中国‘质’。”青岛啤酒股份有限公司总裁黄克兴在首届中国品牌发展论坛上,提出了“四维度”打造世界级品牌的理念。首先要有时间的长度。黄克兴说,2016年度《世界品牌500强》平均年龄为93.71岁,一个好品牌绝对不是三五年,甚 “Quality is the root of the brand.” Without quality, the brand can not be formed. There is no such thing as a craftsman who does not dig up the land and does fine work, does fine work, and realizes it. Chinese brand to make a difference in the international arena must be ’deep down’ in quality and build Chinese ’quality’ with craftsmanship. “Huang Kexing, President of Tsingtao Brewery Co., Ltd., proposed in the First China Brand Development Forum a” four-dimensional “Create a world-class brand concept. First of all have a length of time. Huang Kexing said that in 2016 the ”World Top 500 Brands" average age of 93.71 years old, a good brand is definitely not 35 years, and even