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随着全球经济一体化发展步伐的加快,我国企业在投资管理的过程中遇到了诸多问题,这些问题在短时间内很难得到根本性的解决,并随着国内外经济环境的变化呈现出复杂化、多元化、危机化的发展趋势。这主要是由于在企业的投资活动中,一方面,随着企业发展与经营规模的扩大,各企业的投资规模逐渐上升,这也是促进我国经济发展与持续增长的主要动力;另一方面,现代企业如何能够根据企业的发展环境和未来的战略发展规划管理好自己的资金,并通过投资活动获得相应的报酬,这已经成为严重影响企业发展的重要因素。因此,加强对现代企业的投资管理,使其更加适应新经济发展的变化趋势、适应市场经济的运行规律,并针对现代企业的投资管理活动中存在的问题做出有效分析,寻求有效的解决对策是目前各企业必须正视的问题。本文将以此作为研究的重点内容。
With the accelerating pace of global economic integration, Chinese enterprises have encountered many problems in the process of investment management. These problems are difficult to be fundamentally solved in a short period of time and are complicated by the changes in the economic environment at home and abroad Diversified and crisis-prone development trend. This is mainly due to the fact that in the investment activities of enterprises, on the one hand, as the scale of business development and operation expands, the investment scale of enterprises gradually increases, which is also the main driving force for promoting China’s economic growth and sustained growth. On the other hand, How an enterprise can manage its own funds according to its development environment and its future strategic development plan and obtain corresponding remuneration through investment activities has become an important factor that seriously affects the development of the enterprise. Therefore, the investment and management of modern enterprises should be strengthened to make them more responsive to the changing trend of the new economy and to the operating law of the market economy, and to make effective analysis on the problems existing in the investment management activities of modern enterprises and to seek effective solutions At present, all enterprises must face squarely the question. This article will use this as the focus of research.