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最近几个月,在上海有一个叫“徹思叔叔”的甜点品牌铺位前排起了长队,许多顾客花上4个半小时,只为等一块现烤出炉的起司蛋糕——听起来真是不可思议。这块原产自日本的蛋糕品牌已经在全国80多个商场落了地,2014年还要在全国35个城市再拓展120家店,算下来平均3天就有一家店面开业。引发如此风潮,这块小蛋糕是怎么做到的呢?连锁成功的基础:单品策略每个品牌的策略不同,徹思叔叔的策略是快,但这么快的速度还是出乎意料。从2013年2月6日开设第一家“徹思叔叔”至今,仅用一年时间就已经完成了80家店铺的拓展,其中50
In recent months, there has been a long queue of dessert brands in Shanghai called “Cousin”, and many customers spend four and a half hours waiting for a baked cheesecake - It sounds incredible. This piece of cake brand originated in Japan has been in more than 80 shopping malls in the country fell to 2014, but also in the country’s 35 cities and then expand 120 stores, count down an average of three days there is a store opened. Triggering such a wave, this piece of cake is how to do it? Chain-based success: a single product strategy strategy for each brand is different, cynical uncle strategy is fast, but so fast or unexpected. From February 6, 2013 opened the first “Uncle” so far, only a year has completed the expansion of 80 stores, of which 50