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来自宗教界、市场营销领域以及学术界的专家指出,广告已经渗入教堂,而且这一现象呈上升趋势。最先加入这一潮流的参与者包括:共和党——共和党在2000年和2004年的竞选中成功地向参加教堂礼拜的人宣传了它自己;好莱坞——当梅尔·吉布森(Mel Gibson)把教堂作为主打市场的影片《耶稣受难记》(The Passion of the Christ)在票房上取得了巨大的成功后,好莱坞也发现了信仰所带来的经济力量;出版业——里克·华伦(Rick Warren)的畅销书《标杆人生》(The Pur- pose-Driven Life)就是由一家基督教出版社大力推广的。
Experts from the religious, marketing and academic communities point out that advertising has infiltrated the church and that the trend is on the rise. Among the first to join the trend are the Republicans-Republicans who successfully promoted themselves to those attending church services during the 2000 and 2004 campaigns; Hollywood-when Mel Gibson put Hollywood also discovered the economic power of faith after the hugely successful box office movie at the Church as the flagship market film; The publishing industry - Rick Warren ( Rick Warren’s best-selling book, The Pur-pose-Driven Life, was promoted by a Christian press.