在现代社会，商标作为商品的标记，它犹如商品的脸，象征着商品的质量、信誉；它帮助消费者认牌购物，是联系企业和消费者的最主要桥梁。在市场经济条件下，正确地认识、运用商标，对增强企业竞争能力和提高产品市场占有率，为国家为企业创造更多财富有重大意义。因此培养、提 In modern society, the trademark as a mark of the product, it is like the face of the product, symbolizes the quality and reputation of the product; it helps consumers to shop, is the most important bridge between the company and the consumer. Under the conditions of a market economy, correctly understanding and using trademarks will have great significance for enhancing the competitiveness of enterprises and increasing the market share of products for the country to create more wealth for enterprises. Therefore, training,