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碎花、蕾丝、廓型、流行色,商家们紧随时尚的态度明朗,但不少消费者并不买账。或呆板或浮夸的设计考验着消费者的耐心,商品的同质化放缓了人们对潮流的追逐,虚高的价格直接导致消费趋于理性??钱不是问题,问题是“有钱也不想花”。3年前,日本市场研究专家松田久一在著作《下一个十年:消费崩盘的时代》中提到了“厌消费”概念,即收入在提高,消费却在减少。厌消费一代的兴起,直观作用于日本高端百货商店2010年的整合。
Floral, lace, profile, fashion color, businesses are followed a clear attitude of fashion, but many consumers do not buy it. Or rigid or exaggerated design test the patient’s patience, the homogeneity of goods slowed the pursuit of the trend of people, the price of a direct result of the consumer tends to be rational? Money is not a problem, the question is Do not want to spend “. Three years ago, Japanese market research expert Junichi Matsuda mentioned the concept of ”disgusting spending“ in his book ”The Next Decade: An Era of Consumer Crash," in which incomes are rising while consumption is declining. The rise of consumer tired generation, intuitive role in Japan’s high-end department stores in 2010 the integration.