近年来,农资市场的竞争可以说已到了白热化的程度,企业、业务员、经销商为增加销量、扩大市场份额可谓是绞尽脑汁。从铺天盖地的广告,到农民会、专家讲座的轮番召开,再到业务员的频频拜访,最大限度地铺货,整个市场看似热热闹闹,但谈起业绩,大家总是摇头叹息。实践证明,这种急功近利一味追求销量的行为,难以培育成一个稳定的市场,难以带来持久 In recent years, the competition in the agricultural capital market can be said to have intensified the degree of enterprises, sales, dealers in order to increase sales and expand market share can be described as racking their brains. From overwhelming advertising, to peasant associations, experts held turns held, and then to the clerks frequently visit, maximize the distribution of the entire market seems bustling, but talk about performance, we always shake their heads. Practice has proved that the quick success of blind pursuit of sales behavior, it is difficult to cultivate into a stable market, it is difficult to bring lasting