本文旨在通过解读±0品牌的设计作品,洞悉其对自身设计原则的精确把握和品牌背后的文化含义,理解日本所传达的设计哲学内涵以及这种设计哲学形成的社会历史文化背景。学习日本设计师,如何深刻理解本国深厚文化并能游刃有余的将其运用到设计之上的能力,如何使民族风格走上了国际设计舞台的高点,以至于影响国际设计风格走向。 The purpose of this paper is to understand the design connotation conveyed by Japan and the social historical and cultural background formed by this philosophy of design by interpreting the design works of ± 0 brand, understanding its precise grasp of its own design principles and the cultural meanings behind the brand. Learn Japanese designers how to deeply understand their own profound culture and ability to apply it to the design, how to make the national style onto the high point of the international design stage, so as to influence the trend of international design style.