《如何实现参展策略与参展利益最大化》一文非常及时,可以说是给忙于布展的第八届BICES参展商提出了很多实用原则。与大型展会相比,小型的产品推介会更为常见。在此,我想就产品推介会暨用户座谈会谈一些个人的看法。产品推介会暨用户座谈会是指主机厂在代理商的配合下,针对某一细分市场,与用户及潜在用户进行面对面沟通,旨在强化传统产品、宣传新产品的促销模式。目前随着国家宏观调控的进一步落实,工程机械的销售明显受到影响,回落幅度较大,销售形势不容乐观,加上各厂家产能的扩大,更加剧了行业的竞争。品牌、质量、价格、服务等都左右着厂家的市场份额,各厂家为了争取更多的 The article entitled “How to Achieve Exhibition Strategy and Maximize the Benefits of Participating in Exhibitions” was very timely. It can be said that many practical principles have been put forward for exhibitors at the 8th BICES who are busy with the exhibition. Compared with the large-scale exhibition, small product promotion is more common. Here, I would like to discuss some personal opinions on product promotion and user forums. Product promotion and user seminars refer to the OEMs’ cooperation with dealers, targeting certain market segments, communicating face-to-face with users and potential users, and promoting promotional models of traditional products and new products. At present, with the further implementation of the state macro-control, the sales of construction machinery are obviously affected. The drop is larger and the sales situation is not optimistic. With the expansion of production capacity of various manufacturers, the competition in the industry is aggravated. Brand, quality, price, service, etc. are all about the market share of manufacturers, the manufacturers in order to win more