网络交易已经在全世界范围内成为一股不可阻挡的力量。网络的开放性和灵活性的经济模式给网络商家们带来了广阔的经济市场和巨大的商业机会;消费者在享受更加舒适、方便和快速的购物体验的同时也由于网络交易的虚拟性、地域的广阔性和复杂的技术性等特点承受着风险。如何规范卖家行为,保护买家利益,建立和完善相关的保障体制刻不容缓。 Internet trading has become an irresistible force all over the world. Economic openness and flexibility of the network to the online business community has brought a vast economic market and tremendous business opportunities; consumers enjoy a more comfortable, convenient and fast shopping experience but also due to the virtual nature of online transactions, Regional broad and complex technical characteristics bear the risk. How to regulate the seller’s behavior, protect the interests of buyers, establish and improve the relevant security system without delay.