一场全球性的金融风暴,使广告人更深刻地认识了市场经济,神秘的光环烟消云散,剩下的只一个赤裸的躯体。看看东南亚、韩国,再瞧瞧拉美,再看日本;中国却顽强地挺立。生搬硬套,“全盘西化”引进理论、运作方式,是不符合中国现实的政治、经济环境,也不适应大多数中国企业现状的。长虹率先降价,赢得市场份 A global financial crisis, so that advertisers a deeper understanding of the market economy, the mysterious aura vanished, leaving only a naked body. Take a look at Southeast Asia, South Korea, then look at Latin America, look at Japan; China is tenaciously upright. It is not a political or economic environment that meets the requirements of China’s reality nor is it suited to the status quo of most Chinese enterprises. Changhong first cut prices to win the market share