中国的家电业已经成为中国最具市场化和最成熟的产业之一,出色的营销能力就更是毋庸置疑,而互联网的发展,正在颠覆传统的家电营销,笔者曾在制造企业任过职,后转型为代理商,今年又创业做平台商,对于营销的变革有着最为深刻的体会。在中国家电代理商大会东北峰会上,笔者也和参会的经销商朋友分享了自己对中国家电营销变革的一些看法。 China’s home appliance industry has become China’s most market-oriented and one of the most mature industries, excellent marketing capability is even more unquestionable, and the development of the Internet, is subverting the traditional home appliance marketing, I worked in the manufacturing company, After the transition to agents, entrepreneurship as a platform for business this year, the marketing reform has the most profound experience. At the Northeastern Summit of China’s Appliance Dealers Conference, I also shared my thoughts on the change of marketing of home appliances in China.