正是由于里程型常旅客计划的诸多问题影响了激励功能的充分发挥,在互联网技术发展的大潮下,欧美的一些航空公司开发了准货币型常旅客计划,或者将里程型常旅客计划转变为准货币型常旅客计划,以弥补里程型常旅客计划的不足。这种转变先在低成本航空公司得到实践,随后扩展到大型骨干航空公司。一、美国西南航空公司的常旅客计划 It is precisely because many issues of MTRC program have affected the full activation of incentive functions. Under the tide of Internet technology development, some airlines in Europe and the United States have developed a quasi-currency frequent flyer program or converted MTR program to Quasi-currency frequent flyer program to make up for lack of mileage frequent flyer program. This shift was first practiced in low-cost airlines and later extended to large-scale backbone airlines. First, the Southwest Airlines frequent flyer program