20世纪90年代,著名营销学教授菲利浦·科特勒提出市场细分、目标市场选择、产品定位战略。该战略的提出,是现代市场营销思想的一个重大突破。所谓市场细分,就是指按照消费者欲望与需求,把一个总体市场划分成若干个具有共同特征的市场的过程。分属于同一细分市场的消费者,他们的 In the 1990s, Philip Kotler, a famous professor of marketing, proposed market segmentation, target market selection and product positioning strategy. The proposed strategy is a major breakthrough in modern marketing thinking. The so-called market segmentation, refers to the consumer’s desires and needs, the overall market is divided into a number of common characteristics of the market process. Consumers belonging to the same market segment, their