在经济发展的过程中,人们的消费水平逐渐提高,在消费的过程中,人们越来越重视消费体验,体验式营销能够满足人们对体验的需求,使人们的情感消费和精神消费需求得到满足。互动导向指的是企业与顾客之间建立的长期互动互惠关系。企业要获得经济效益和社会效益,必须实行互动导向的体验营销策略。 In the process of economic development, the level of people’s consumption gradually increased. In the course of consumption, people pay more and more attention to the experience of consumption. Experiential marketing can satisfy people’s demand for experience and satisfy people’s emotional and spiritual needs . Interaction refers to the long-term business and customer interaction established between the reciprocity. Enterprises to obtain economic and social benefits, we must implement an interactive marketing strategy oriented experience.