论文部分内容阅读
“市场营销”的概念,是在20世纪80年代传入我国的。这个理论一经传入,就在中国得到了很大程度上的发展。中国各企业的经营者在经历了长时期的市场经济洗礼之后,对经济市场也有了一定的了解。很多企业已经掌握了市场运行的基本规律,也掌握了市场经济的科学性,并拥有了对市场的基本驾驭能力,逐渐摆脱了计划经济的模式。市场营销具有一定的科学性和艺术性,文章对市场营销的科学性和艺术性进行了分析,并总结了相关经验。
The concept of “marketing” was introduced into our country in the 1980s. Once this theory was introduced, it has been greatly developed in China. After experiencing a long period of market economy baptism, operators of Chinese enterprises also have some understanding of the economic market. Many enterprises have grasped the basic rules of market operation, mastered the scientific nature of the market economy and possessed the basic control over the market and gradually got rid of the mode of planned economy. Marketing has a certain degree of scientific and artistic, the article analyzes the scientific and artistic marketing, and summed up the relevant experience.