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自从2000年,收购了全球第一大仓储搬运车辆制造商瑞典BT公司后,丰田叉车同林德出现在同一个梯队。在中国市场,丰田是个后来者。2003年丰田自动织机和丰田通商共同投资成立了丰田产业车辆(上海)有限公司,负责丰田产业车辆在中国的总经销。位于江苏昆山的丰田工业(昆山)有限公司,是丰田公司继在日本、美国、法国之后,建立的全球第四个叉车制造厂,也是丰田公司进一步发掘产品优势参与中国市场竞争的重要举措。同时,为推进叉车生产销售业务的扩展,丰田公司还建立了以上海为销售服务中心,从北到南覆盖中国21个省市自治区的营销网络。
Toyota acquired the same echelon of Lindbergh since acquiring Sweden’s BT, the world’s largest maker of warehouse trucks, in 2000. In the Chinese market, Toyota is a latecomer. In 2003 Toyota Auto Loom and Toyota Tsusho co-invested to set up Toyota Industrial Vehicles (Shanghai) Co., Ltd., responsible for the total distribution of Toyota Industrial Vehicles in China. Toyota Industries (Kunshan) Co., Ltd. located in Kunshan, Jiangsu Province, is the fourth forklift manufacturer in the world established by Toyota after Japan, the United States and France. It is also an important measure for Toyota to further explore product advantages and compete in the Chinese market. At the same time, to promote the forklift truck production and sales expansion, Toyota has also established a sales and service center in Shanghai, covering from north to south in China’s 21 provinces and autonomous regions, the marketing network.