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传播学在对效能的研究中发现,在一般情况下,电视受众所接收新闻报道的态度和行为的变化是与媒介传媒人的意用是一致的,但是也有不吻合的时候,即与传媒人的意图是相悖的。因此,我们把受众与传媒人的态度与行为是一致的,称为正效应,相反则是负效应。对于电视传媒人来说,追求正效应自然是一种目的和原则。当然在追求正面效能的同时,有时也会不可避免地产生负效能。这也就是
In the study of effectiveness, communication studies found that under normal circumstances, the attitude and behavior changes of the news coverage received by television audiences are consistent with those of media media people. However, when they do not coincide with media media people The intention is contrary to. Therefore, we share the attitude and behavior of the audience with the media people, called the positive effect, the opposite is the negative effect. For TV media people, pursuing positive effects is a natural purpose and principle. Of course, the pursuit of positive performance at the same time, sometimes inevitably have negative effects. That’s it