市场发展让竞争日益激烈,中小企业要想在严峻的环境下生存,就必须要加强改革与创新,尤其是注重市场营销的创新,这样才能确保企业可持续的发展。本文首先指出了市场营销创新战略的基本类型,结合市场经济背景下,我国中小企业市场营销过程中存在的问题,最终有针对性的提出了中小企业市场营销创新的可行性战略路径,以期产生借鉴意义。 In order to survive in a harsh environment, SMEs must strengthen reforms and innovations, especially marketing-oriented innovations, so as to ensure the sustainable development of enterprises. This paper first points out the basic types of marketing innovation strategy, combined with the market economy background, SMEs in the marketing process of the existing problems, and ultimately proposed SME marketing innovation feasibility of the strategic path in order to generate reference significance.