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日前,“国家数字电视显示器标准已进入报批阶段”的说法再度令数字电视标准之争成为整个产业的“敏感神经”,牵动各彩电巨头的争战频频升级。同时,以摩托罗拉、戴尔、惠普为首的IT企业也齐刷刷地触电家电业,并将火力集中于彩电。这主要是由于2008年之前数字电视开播让这些巨头确实看到了一个前所未有的市场,未来的竞争显然不仅仅来自于现有的几家彩电生产企业而已,包括所有的消费类IT设备生产商都有可能进入彩电生产领域。所以,高端彩电市场的大战不可避免地提前打响了。市场调查公司的数据显示,尽管中低端产品仍然是支撑起中国彩电市场的中坚力量,但是高端产品已经开始逐渐跃居主流地位。在这期间,土洋品牌开始短兵相接。
Recently, the “national digital television monitor standard has entered the stage of approval,” once again make the standard digital television dispute the “sensitive nerve” of the entire industry, affecting the colorful escalation of the giants of the giants. Meanwhile, the IT companies led by Motorola, Dell and Hewlett-Packard have also touted the household electrical appliance industry with equal emphasis on color TVs. This is mainly due to the digital television broadcasting before 2008 so that these giants did see an unprecedented market, the future competition obviously not only from the existing several color TV manufacturers only, including all consumer IT equipment manufacturers are possible Into the color TV production. Therefore, the high-end color TV market war inevitably fired earlier. According to data from the market research firm, high-end products have gradually started to dominate the mainstream despite the fact that low-end and mid-end products are still the backbone of the Chinese color TV market. During this period, local brands began to make short-cuts.