体育产业作为全球性朝阳产业，在西方国民生产总值中占有越来越重要的地位，其产值接近GDP的2％。体育消费占居民消费总额的3％。欧洲体育用品市场报告指出，欧盟15国2001年体育用品销售总额为340亿欧元。欧盟是世界上第二大体育产品消费市场。相对其它市场而言，欧盟市场的发 As a global sunrise industry, the sports industry occupies an increasingly important position in the gross domestic product of the West. Its output value is close to 2% of GDP. Sports consumption accounts for 3% of total resident consumption. European sporting goods market report pointed out that the EU 15 countries in 2001 sales of sporting goods totaled 34 billion euros. The EU is the second largest consumer of sports products in the world. Relative to other markets, the EU market hair